Spanish beer Estrella Galicia was launched in the UK in 2012 and is now rolling out its 0.0% ABV brew in kegs to UK pubs and bars from this month.“We are delighted to have become the first-ever brand to bring a 0.0% lager product to the UK in keg format,” said brand manager Lindsay Castling. "This is an exciting time for Estrella Galicia 0.0%, with a whole programme of activity planned to support and really push the product here in the UK.”
The Marketing activity is to be based around the beer’s sponsorship of the MotoGP, including current world champion Marc Marquez and its own team in Moto3.
The beer, the flagship brand of the Corporación Hijos de Rivera, is brewed using the exact same recipe as the brand’s premium 4.7% lager, and then the alcohol is removed post brewing. They have had an "extremely positive response so far, especially on taste, as Estrella Galicia 0.0% really does hold its own when it comes to quality against our 4.7% lager. We’re looking forward to offering a great alternative to the run-of-the-mill sweeter-style soft drinks in the alcohol-free sector,” Castling said.
Three of the brewery’s beers are currently available: Estrella Galicia Alcohol Free, the main 4.7% ABV lager and a 1906 Reserva Especial.
Source: offlicencenews
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