Im going to start by saying that I didnt even know that you could buy "Duff" beer so this was a new one on me. Its being sold in Australian bottle shops, or at least for the next few days!
Woolworths, through its Dan Murphy’s and BWS stores, began stocking a replica of the famous cartoon brew back in May. However this week they have been told they have to stop selling it after Duff Beer was
found to be in breach of the Alcohol Beverages Advertising Code. (they are allowed
to sell the stock they currently hold. So you might be able to grab
one last can in the next day or two still.)The ABAC panel decided “The association of The Simpsons with the product name and packaging is so strongly entrenched in Australian popular culture that the name and packaging will draw the attention of under 18 year olds,” .
Brewer Lion Nathan also produced their own Duff Beer in the 1990s but that ended when Twentieth Century Fox, which broadcasts The Simpsons, won a Federal Court battle over the brand’s trademark.
Alcohol Policy Coalition spokeswoman Sondra Davoren hailed the ABAC panel decision, saying Woolworths disregarded marketing standards and the product never should have hit the shelves.
“Research shows a correlation between the age of a person’s first drink and the development of harmful drinking patterns later in life.That is why it is really important that alcohol producers are not allowed to target kids.”
“We respect the panel’s adjudication and will discontinue the stock,” the spokeswoman said.
Ms Davoren said the Alcohol Policy Coalition wanted the State Government to restrict how, where and when children were exposed to alcohol advertising, which she said was supported by 77 per cent of Victorians.
Source heraldsun.com.au
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