Generation Z Could Dramatically Affect Alcohol Market

In 2016 Millennials drank 42 percent of the wine sold in the U.S., more than any other generation. They also have helped to boost the craft beer industry and the cocktail market.

“Generation Z” are just coming of age and it looks as though this generation is far less interested in intoxicants of all varieties–from alcohol to cigarettes and marijuana–than their older siblings and cousins.

Demographically speaking, Generation Z (born between 1995 and 2010) is only slightly smaller than the Millennials (born between 1980 and 1995). According to census numbers, there are about 62.5 million members of Generation Z and 65 million Millennials in the United States. Much of this generation is still too young to legally drink, but already market trends show that the period of rapid sales growth enjoyed by the alcohol industry may be slowing down.

For more information and statistics ee the Inside Sources Article by Erin Mundahl