So ive come across these ads which are not in the UK but in Alberta USA.One of the 4 posters depicts a young man who has vomited all over a woman’s dress, gives his friends the thumbs up and says ‘Thanks alcohol!”
The 4 posters are being distributed to bars and nightclubs across the province as the Alberta Gaming and Liquor Commission (AGLC) launches a new advertising campaign aimed at highlighting the dangers of binge-drinking among youth.
The sarcastic advertisements were designed to capture the attention of drinkers between 18 and 24-years-old who may otherwise ignore having a conversation about binge-drinking, the posters portray youth attempting to smile while in distressing situations such as recovering from a fistfight or laying awkwardly in bed with a stranger alongside the sarcastic tagline "Thanks Alcohol"
AGLC President and CEO Bill Robinson said “Nobody has seen this type of ad before. This is new.” he expects the campaign to be controversial.
Dr. Louis Francescutti, a University of Alberta Injury professor and emergency physician, who says he sees people suffering the ill effects of excessive alcohol at the hospital nightly, isn’t so sure this campaign will be enough.“Binge drinking has been around as long as humans have been around, and nobody has been able to solve the problem before, It’s unlikely that, unless we change our culture around drinking, we’re going to be able to change [binge drinking] as well.”
What do you think? Will it work? Would it work here in the UK?
Read More about this story here
No comments:
Post a Comment