Calorie Counting Campaign to Drink Less Alcohol Targets Women

A CALORIE counting campaign is being launched in the UK to encourage weight-conscious women to drink less.

British MPs and peers think that alcoholic drinks should all display the number of calories that they contain.

Tory MP Tracey Crouch, who chairs the All-Party Parliamentary Group on Alcohol Misuse said “We’ve seen an increase in the number of women drinking and relating that to calorie numbers will have a positive impact,”

She insists that the ‘tiny’ voluntary logos on wine bottles warning consumers to drink responsibly are not enough. I don’t see why alcohol labels shouldn’t include evidence-based health-warnings such as ‘excessive alcohol consumption can harm your liver,’


The number of calories in your evening drink:
Pint of Guinness (draught) – 210
Gin and tonic (25ml Gordon’s with standard tonic) – 169
Small glass of white wine (125ml of 13% strength) – 114
Shot of whisky (40ml) – 100
Pint of lager (4% strength) – 189

Alcohol Under A Microscope - Literally!

So browsing the internet we came across a company called Bevshots who are using alcohol to do something amazing: They’re crystalizing your favourite alcohollic beverage be it beer, wine, cocktails, and liquor and then putting the results under a microscope, The light refracts through the drink’s crystals and well........  see for yourselves....... Beautiful I think you will agree.

Scotch

Tequila

Red Wine

Pina Colada

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British Pubs to Serve Lower-Alcohol Wine

The British government has agreed with pubs and bars across the country to stock and promote house wines below 12.5 percent alcohol. The aim is to curb binge drinking and alcohol abuse in the U, the effects of which are estimated to cost British taxpayers £21 billion a year

This week, industry representatives agreed on a range of measures to assist with this cause including asking bar owners and retailers to:

• Take super-sized cans off their shelves
• Take high alcohol cans off their shelves
• Stock lower-alcohol wines as their house wine
• Display and promote alcohol in shops and supermarkets “responsibly.”

The measures are part of the government’s Public Health Responsibility Deal which aims to remove one billion alcohol unit from the market, and implement responsible labelling system wide.

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First "No Alcohol" Lager on Draught Set to Hit the UK

Spanish beer Estrella Galicia was launched in the UK in 2012 and is now rolling out its 0.0% ABV brew in kegs to UK pubs and bars from this month.

“We are delighted to have become the first-ever brand to bring a 0.0% lager product to the UK in keg format,” said brand manager Lindsay Castling. "This is an exciting time for Estrella Galicia 0.0%, with a whole programme of activity planned to support and really push the product here in the UK.”

The Marketing activity is to be based around the beer’s sponsorship of the MotoGP, including current world champion Marc Marquez and its own team in Moto3.

The beer, the flagship brand of the Corporación Hijos de Rivera, is brewed using the exact same recipe as the brand’s premium 4.7% lager, and then the alcohol is removed post brewing. They have had an "extremely positive response so far, especially on taste, as Estrella Galicia 0.0% really does hold its own when it comes to quality against our 4.7% lager. We’re looking forward to offering a great alternative to the run-of-the-mill sweeter-style soft drinks in the alcohol-free sector,” Castling said.

Three of the brewery’s beers are currently available: Estrella Galicia Alcohol Free, the main 4.7% ABV lager and a 1906 Reserva Especial.

Source: offlicencenews